Description

Don't forget to book your hotel room at Newport Harbor Island Resort by September 18!

Agenda:

Thursday, October 19

9:30 AM     Registration and Tabletops Open

10:00 AM   Bonus Breakouts: Banking 101

                   Finance for Marketing – Balance Sheet Overview

                     Daniel Carey (Cambridge Savings Bank)

                  Compliance & Marketing a Partnership 

                     Kathleen Conary (The Savings Bank)

11:00 AM   Welcome and Conference Opener

11:15 AM   KEYNOTE: Tick Tock, Crisis Clock: The Timeline of Social Media Backlash and How to Preserve Trust

                      Molly McPherson (Boston University)

12:15 PM   Networking Lunch

1:30 PM     Breakouts

                  Optimization at the Conversion Level with User Behavior Analysis

                    Jay Di Vece (Bytes) 

                  Mistakes Businesses Make When Starting a Social Ad Campaign

                     Brad Solomon (SC Digital)

2:30 PM     Break

3:00 PM     Grow Deposits Without Overpaying

                     Rick Claypoole (Baker Hill/Infusion Marketing)

4:00 PM     Is Your Digital Banking the Field of Dreams?

                     Katelyn Murtagh, Mel Coleman (Pannos Marketing)

5:00 PM     Break

5:30 PM     Reception Sponsored by HMC Advertising

Friday, October 20

7:00 AM     Breakfast

8:15 AM     Welcome Remarks

8:30 AM     KEYNOTE: Make it Rain! How to Think Like a Brand

                     Liz High (Metia/Think Like a Brand

9:30 AM     Break

9:45 AM     Put Strategy, Planning, and Creative into Practice

                     HMC Advertising

10:45 AM   Closing Remarks

11:30 AM   Board of Directors Meeting