Description

With a focus on cutting through the noise and creating marketing campaigns that matter, NEFMA’s 2023 Spring Conference at MGM Springfield will showcase tangible ways financial marketers can adapt to the dynamics that have significantly shifted in the three years since the onset of COVID-19.

Our conference, Marketing Through the Madness: Tactics and Takeaways for Success During Uncertain Times, will include two days of dynamic programming, networking opportunities, and presentations from experts and thought leaders, leaving you prepared and equipped to bring your financial institution’s marketing to the next level!

SCHEDULE & AGENDA 

DAY 1: THURSDAY, MAY 11 

12:00 pm - REGISTRATION OPENS 

1:00 pm - WELCOME AND CONFERENCE OPENER 

1:10-2:15 pm - THE FORCES IMPACTING BANKING – AND WHAT IT MEANS FOR MARKETING 

SPEAKER: Ron Shevlin, Chief Research Officer, Cornerstone Advisors 

2:15 – 3:15 pm - BREAKOUT SESSIONS: 

REAL LIFE LESSONS: HOW TO MAKE YOUR BRAND STAND OUT IN A CROWDED MARKETPLACE

SPEAKER: Adam Cruickshank, Senior Associate Consultant, Rivel 

DEPOSIT ACQUISITION

SPEAKER: Mike Bartoo, Vice President & Marketing Strategist, Marquis 

3:15-3:30 pm - BREAK 

3:30-4:30 pm - ECONOMIC IMPACT OVERVIEW

SPEAKER: Gil Ehmke, Senior Executive Vice President, Chief Financial Officer, Treasurer, and Chief Economist, Hometown Financial Group | bankESB, bankHometown, and Abington Bank 

4:30-4:45 pm - NEFMA UPDATES 

4:45-5:00 pm - BREAK 

5:00-6:00 pm - RECEPTION & NETWORKING 

6:00-8:00 pm - AWARDS DINNER 

DAY 2: FRIDAY, MAY 12  

7:00 am - CONTINENTAL BREAKFAST OPENS 

8:30 am - WELCOME REMARKS 

8:45-9:45 am - OVERCOMING BURNOUT

SPEAKER: David Greenwood, Author, Speaker, and Podcast Host, Overcoming Burnout and Overcoming Distractions 

9:45-10:00 am - BREAK 

10:00-11:00 am - NEFMA AWARD WINNERS SHARE THEIR INSIGHTS

PANEL SPEAKERS: Natalie Davis Bauer (Davis Advertising), Dierdre Jannerelli (Bank Five), and Justin Roberts (Country Bank)

11:05-12:05 pm - COOKIELESS ADVERTISING

SPEAKERS: Paul Illouz, MassLive Media; Jonathon Pombo, Advance Local 

12:00 pm - LUNCH & NETWORKING 

1:00 pm - CONFERENCE ENDS