2023 Spring Conference and 2022 Awards Show

2023 Spring Conference and 2022 Awards Show
Thursday, May 11, 2023 12:00 PM - Friday, May 12, 2023 12:00 PM (EDT)
Description
With a focus on cutting through the noise and creating marketing campaigns that matter, NEFMA’s 2023 Spring Conference at MGM Springfield will showcase tangible ways financial marketers can adapt to the dynamics that have significantly shifted in the three years since the onset of COVID-19.
Our conference, Marketing Through the Madness: Tactics and Takeaways for Success During Uncertain Times, will include two days of dynamic programming, networking opportunities, and presentations from experts and thought leaders, leaving you prepared and equipped to bring your financial institution’s marketing to the next level!
SCHEDULE & AGENDA
DAY 1: THURSDAY, MAY 11
12:00 pm - REGISTRATION OPENS
1:00 pm - WELCOME AND CONFERENCE OPENER
1:10-2:15 pm - THE FORCES IMPACTING BANKING – AND WHAT IT MEANS FOR MARKETING
SPEAKER: Ron Shevlin, Chief Research Officer, Cornerstone Advisors
2:15 – 3:15 pm - BREAKOUT SESSIONS:
REAL LIFE LESSONS: HOW TO MAKE YOUR BRAND STAND OUT IN A CROWDED MARKETPLACE
SPEAKER: Adam Cruickshank, Senior Associate Consultant, Rivel
DEPOSIT ACQUISITION
SPEAKER: Mike Bartoo, Vice President & Marketing Strategist, Marquis
3:15-3:30 pm - BREAK
3:30-4:30 pm - ECONOMIC IMPACT OVERVIEW
SPEAKER: Gil Ehmke, Senior Executive Vice President, Chief Financial Officer, Treasurer, and Chief Economist, Hometown Financial Group | bankESB, bankHometown, and Abington Bank
4:30-4:45 pm - NEFMA UPDATES
4:45-5:00 pm - BREAK
5:00-6:00 pm - RECEPTION & NETWORKING
6:00-8:00 pm - AWARDS DINNER
DAY 2: FRIDAY, MAY 12
7:00 am - CONTINENTAL BREAKFAST OPENS
8:30 am - WELCOME REMARKS
8:45-9:45 am - OVERCOMING BURNOUT
SPEAKER: David Greenwood, Author, Speaker, and Podcast Host, Overcoming Burnout and Overcoming Distractions
9:45-10:00 am - BREAK
10:00-11:00 am - NEFMA AWARD WINNERS SHARE THEIR INSIGHTS
PANEL SPEAKERS: Natalie Davis Bauer (Davis Advertising), Dierdre Jannerelli (Bank Five), and Justin Roberts (Country Bank)
11:05-12:05 pm - COOKIELESS ADVERTISING
SPEAKERS: Paul Illouz, MassLive Media; Jonathon Pombo, Advance Local
12:00 pm - LUNCH & NETWORKING
1:00 pm - CONFERENCE ENDS
Sponsors
Premiere Partner


Spring Conference Overall Sponsorship

Reception Sponsor

Awards Show Trophy Sponsor

1 MGM Way
Springfield, MA 01103 United States
Conference
114 See Attendee List