2023 Fall Conference
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2023 Fall Conference
10/19/2023 - 10/20/2023
Description
Don't forget to book your hotel room at Newport Harbor Island Resort by September 18!
Agenda:
Thursday, October 19
9:30 AM Registration and Tabletops Open
10:00 AM Bonus Breakouts: Banking 101
Finance for Marketing – Balance Sheet Overview
Daniel Carey (Cambridge Savings Bank)
Compliance & Marketing a Partnership
Kathleen Conary (The Savings Bank)
11:00 AM Welcome and Conference Opener
11:15 AM KEYNOTE: Tick Tock, Crisis Clock: The Timeline of Social Media Backlash and How to Preserve Trust
Molly McPherson (Boston University)
12:15 PM Networking Lunch
1:30 PM Breakouts
Optimization at the Conversion Level with User Behavior Analysis
Jay Di Vece (Bytes)
Mistakes Businesses Make When Starting a Social Ad Campaign
Brad Solomon (SC Digital)
2:30 PM Break
3:00 PM Grow Deposits Without Overpaying
Rick Claypoole (Baker Hill/Infusion Marketing)
4:00 PM Is Your Digital Banking the Field of Dreams?
Katelyn Murtagh, Mel Coleman (Pannos Marketing)
5:00 PM Break
5:30 PM Reception Sponsored by HMC Advertising
Friday, October 20
7:00 AM Breakfast
8:15 AM Welcome Remarks
8:30 AM KEYNOTE: Make it Rain! How to Think Like a Brand
Liz High (Metia/Think Like a Brand
9:30 AM Break
9:45 AM Put Strategy, Planning, and Creative into Practice
HMC Advertising
10:45 AM Closing Remarks
11:30 AM Board of Directors Meeting
Sponsors
Premier Partner
![](https://res.cloudinary.com/micronetonline/image/upload/c_limit,h_300,w_300/f_auto/q_auto:best/f_auto/q_auto:best/v1687896722/tenants/e4376a97-7119-4e96-a12a-ab7d8fb6d7aa/a5e63a94014f4e44bf0b5d5ab5f3a12d/Image-4-logo.png)
![](https://res.cloudinary.com/micronetonline/image/upload/c_limit,h_300,w_300/f_auto/q_auto:best/f_auto/q_auto:best/v1687897005/tenants/e4376a97-7119-4e96-a12a-ab7d8fb6d7aa/5cbc55dffa6f457b86b5cb91f9b4ffb2/Pannos-Line-Logo-Color-1.png)
Fall Overall Conference Sponsor
Reception Sponsor
![](https://res.cloudinary.com/micronetonline/image/upload/c_limit,h_300,w_300/f_auto/q_auto:best/f_auto/q_auto:best/v1687896669/tenants/e4376a97-7119-4e96-a12a-ab7d8fb6d7aa/1c02c4ab59b34763a642d8cabddfe4e6/HMC-Logo-RGB-HighRes.png)
Break Sponsor
![](https://res.cloudinary.com/micronetonline/image/upload/c_crop,h_111,w_493,x_0,y_0/f_auto/q_auto:best/f_auto/q_auto:best/v1696953057/tenants/e4376a97-7119-4e96-a12a-ab7d8fb6d7aa/3d4a1577dada4d058d3fab17c80a2355/Winbrook-Logo-notag.png)
Tabletop Sponsor
![](https://res.cloudinary.com/micronetonline/image/upload/c_crop,h_457,w_1100,x_0,y_0/f_auto/q_auto:best/f_auto/q_auto:best/v1689864754/tenants/e4376a97-7119-4e96-a12a-ab7d8fb6d7aa/bb1b92d6d5eb4a49bec57d6d81f87f29/Act-On-Logo-RGB.png)
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1 Goat Island
Newport, 02840
Conference
89 See Attendee List