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2023 Fall Conference

October 19, 2023 - October 20, 2023

Description

Don't forget to book your hotel room at Newport Harbor Island Resort by September 18!


Agenda:

Thursday, October 19

9:30 AM     Registration and Tabletops Open

10:00 AM   Bonus Breakouts: Banking 101

                   Finance for Marketing – Balance Sheet Overview

                     Daniel Carey (Cambridge Savings Bank)

                  Compliance & Marketing a Partnership 

                     Kathleen Conary (The Savings Bank)

11:00 AM   Welcome and Conference Opener

11:15 AM   KEYNOTE: Tick Tock, Crisis Clock: The Timeline of Social Media Backlash and How to Preserve Trust

                      Molly McPherson (Boston University)

12:15 PM   Networking Lunch

1:30 PM     Breakouts

                  Optimization at the Conversion Level with User Behavior Analysis

                    Jay Di Vece (Bytes) 

                  Mistakes Businesses Make When Starting a Social Ad Campaign

                     Brad Solomon (SC Digital)

2:30 PM     Break

3:00 PM     Grow Deposits Without Overpaying

                     Rick Claypoole (Baker Hill/Infusion Marketing)

4:00 PM     Is Your Digital Banking the Field of Dreams?

                     Katelyn Murtagh, Mel Coleman (Pannos Marketing)

5:00 PM     Break

5:30 PM     Reception Sponsored by HMC Advertising


Friday, October 20

7:00 AM     Breakfast

8:15 AM     Welcome Remarks

8:30 AM     KEYNOTE: Make it Rain! How to Think Like a Brand

                     Liz High (Metia/Think Like a Brand

9:30 AM     Break

9:45 AM     Put Strategy, Planning, and Creative into Practice

                     HMC Advertising

10:45 AM   Closing Remarks

11:30 AM   Board of Directors Meeting


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Contact Information

Name: David Furioni
Phone: (413) 285-8619
Email: office@nefma.org

How To Register:

Please enter your email address into the Find Me field below. If your email is in our database, it will auto-populate with your first and last name. If your email is NOT in our database, you will receive a message that reads Looks like you're new here! Continue by filling out the information below. Please fill in your first and last name, and proceed with registration. Once you have registered, we will add you to our database, and you will receive an email inviting you to create your account.


If you have any questions, please reach out to us at office@NEFMA.org or call us at (413) 285-8619. We are available Monday - Friday from 8:00 am - 5:00 pm EST.

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